Co-authored with Neil Cousins of Five Oceans Environmental Services Limited.
The ubiquitous use of the word “green” as a proxy for sound environmental endeavour, for energy efficiency, for all sustainable ambition has devalued the proposition it was meant to reflect. Being “green” can apply equally, it seems, to a tree hugger (in itself a term of derision or condescension) or a government (recall a certain prime minister aspiring to lead the greenest government ever). Yet, because of its hijacking by all sorts of spurious groups and intentions, the word “green” has become a liability.